A Pakistani Immediately Got My Attention, Here’s How!

A Pakistani Immediately Got My Attention, Here’s How!
Westerners see some form of advertising at least 4,000 – 10,000 times per day. How can a Pakistani firm or person stand out in such a cluttered marketing world?

I am a person that get’s bombarded every day by Indian software firms and Pakistani software firms that want to gain my business. I also receive dozens of inquiries daily from Pakistanis on LinkedIn asking for career advice, asking for a job or just asking for help in general. It can become overwhelming answering people when my day is full already making sure my businesses remain successful, but I want to help as many people as I can. However, due to the lack of time, I do have to ignore quite a few requests. Also, frankly speaking, most people do NOTHING special to get my attention. When I see the same cookie cutter requests and pitches over and over, my eyes tend to glaze over them, and my brain ignores. I’m being honest here, and please don’t take me as a rude person. Being excited about responding to canned sales pitches is impossible for anybody.

If you want to get attention from someone you ultimately want something from, you need to build instant rapport with them.

If you want to get attention from someone you ultimately want something from, you need to build instant rapport with them. It is human nature to want to gravitate towards other people like yourself. We feel safer talking to and being around people that share the same experiences that we do. It’s much harder and “unsafe” to want to speak with people that we have very little in common with, so to build rapport you have to find a way to get the other person to let their guard down.

You build rapport with prospects by finding their interests and seeing if you have similar interests. If you don’t have similar interests, you will need to familiarize yourself with their interests as best you can. Learn the jargon, so you don’t sound “off” when talking about it. Also, look for any recent news associated with it as this will make you seem like you follow the interest closely.

Bad Example Of Building Rapport

Bad Example Of An Initiating A Conversation

Hence, here is the reason for the article, I had a guy from Karachi stop me in my tracks last week. He didn’t do anything crazy or out of the ordinary for my part of the world, but he did something nobody else has ever done from the Asian side of the world. Nobody has ever put two and two together quite like this person did and found a way to get to me so instantly. Want to know what he did? Well, keep reading, and I’ll tell you at the end of the article.

I can’t stress enough how important building rapport is in your sales efforts. Let’s say you are in Pakistan and you are trying to get the attention of a CEO in the United States.

Which sales pitch do you think is more likely to get a response from the following fictional prospect.

Given Facts About Our Fictional Prospect:

  • Name: Jerry Garcia
  • Interests: Golf, Travel, Fitnes
  • Other:  The CEO lives in Dallas, TX and runs a small local call center.

Email #1…

Hi Jerry,

I am emailing you to explore a potential partnership opportunity between our two companies. We’ve got over ten years of experience in helping businesses like yours with their outreach campaigns and can offer you very well spoken call center agents if you ever need additional staff.

Visit our website, www.fakecallcenter.com for additional details.

Let me know if you’re interested in exploring this further. I’d be happy to arrange a call to discuss all the details.

I hope you have a magnificent day!

Ahmed

Or

Email #2…

Hi Jerry,

Did you happen to make it to the Master’s last weekend? What do you think about Patrick Reed winning? I thought it was pretty exciting seeing someone new win it this year.

Jerry, I am emailing you to explore a potential partnership opportunity between our two companies. We’ve got over ten years of experience in helping businesses like yours with their outreach campaigns and can offer you very well spoken call center agents if you ever need additional staff.

Here is our website. www.fakecallcenter.com for additional details.

Let me know if you’re interested in exploring this further. I’d be happy to arrange a call to discuss all the details.

By the way, my company is in Pakistan and yes I love golf too! Let’s talk about it sometime soon.

I hope you have a magnificent day!

Ahmed

Which one do you think will get Jerry’s attention? Of course it would be Email #2, because it hit on his key interest. In that first paragraph, we touched on two of Jerry’s interests, golf and travel. With a little research on golf, you would have found that the Master’s Tournament recently happened in Augusta, Georgia. The Master’s golf tournament is golf’s most beloved tournament, and people love to travel to see it. You also mentioned the winner, so this means you follow the latest news which shows you keep up with golf. Did you know much about golf before writing that first paragraph? Probably not, but the internet is a beautiful thing and you can learn anything you want to learn.

Will this take you a considerable amount of time to do a little research on each prospect? Yes, but your conversion rates will increase a substantial amount by adding one personalized paragraph at the beginning of your sales templates.

Again, by doing a little background research on your prospect, you are trying to build rapport with them. Remember, people like to talk to people who are just like themselves. Since you are in Pakistan and they may be in England, you have to diffuse the prospect’s minds natural tendency to build a wall when reading your email. You do this by: 1.) Having excellent grammar, 2.) Using the correct lingo for the prospect’s country, 3.) Finding a common interest or learning about the prospects interests, 4.) Exploiting that interest to break the prospect’s wall.

See Article: 15 Common Email Mistakes Pakistani Companies Make That Puzzle Westerners

Ok, as I promised, here is what the person living in Karachi did.

He read my article on GoPakistan.com called, “Who is Randall Agee (American) and Why Does He Love Pakistan.” He was able to gather that I live in Oklahoma from the article. He did further research and found out that there are two major college sports teams in Oklahoma, the Oklahoma State Cowboys and the Oklahoma Sooners. With a little further investigation he found out that I live in Norman, Oklahoma which is the home of the Oklahoma Sooners. Well, there is a lot of recent news about a particular player for the Oklahoma Sooners named Baker Mayfield. Baker recently won the Heisman Trophy (award given to the nation’s best player for the year), and last week there was even more news that Baker might be selected as the number one pick in the NFL draft. This guy in Karachi follows the NFL, and his favorite team is the Cleveland Browns. Well, Cleveland had the first pick in the NFL draft this year, and he simply said to me…

“Hey Randall, I recently read your article comparing Oklahoman’s and Pakistanis. Coincidentally, I am rooting for Baker Mayfield from the Oklahoma Sooners to get the Number 1 Pick in the NFL draft. I am an NFL fan, and I want Cleveland to win some games next year.”

He immediately got my attention, because he did some research, found common ground between us, and made the conversation much more interesting for me. We spoke in depth after that and I didn’t mind giving him my time to answer his questions about a situation he was facing at work. He built instant rapport with me, and he tore down any walls I had in my mind.

About me

authorGoPakistan is the brainchild of American Randall Agee. Randall Agee has worked side by side with Pakistanis for ten years and has had many successful experiences. His goal is to share those experiences with other Pakistanis so we can build a strong Pakistan.

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10 Comments
  1. Very informative article, Randall.

    I own an IT services company in Islamabad with core focus in Dynamics 365 and finding your articles very helpful. Thank you for sharing.

    Reply
      • Randall Agee
      • On: May 10, 2018

      You’re welcome sir! I will keep working at this. It’s my passion to teach, guide and coach!

      Reply
    • Awais Abbas Baloch
    • On: May 16, 2018

    Dear Randall
    Thanks for sharing your experience. It really helped me to envisage how to target your goals. Really loved to read each and every sentence of your article.
    Regards

    Reply
      • Randall Agee
      • On: May 16, 2018

      Thanks for your feedback and I am very happy it helped you!

      Reply
    • Syed Ahmed
    • On: May 21, 2018

    Don’t you think Pakistanis are very straight forward and simple. They don’t want to complicate the thinks.

    Reply
      • Randall Agee
      • On: May 21, 2018

      Maybe, but asking someone to do something for you from the start is not the right way to approach people you don’t know.

      Reply
    • Khurram Bhatti
    • On: May 21, 2018

    This article is really great key to involve and attract someone into your conversation. There is no doubt that humans incline towards their interests rather others. 🙂

    Reply
      • Randall Agee
      • On: May 21, 2018

      You are right about that. It’s just easier to talk to someone that has a similar history as you do or a similar background. However, I find it way more interesting to talk with people unlike myself, you sure do learn a lot more this way.

      Reply
  2. Randall,

    It is so exciting to see what you are doing here and the many ways you are helping people. This information is applicable in so many different situations and certainly around the world!

    Keep up the good work and I will keep you in my prayers for continued success.

    Reply
      • Randall Agee
      • On: June 9, 2018

      Thank you Donald! I really appreciate your kind support and your prayers! Miss you guys!

      Reply
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